
DBR77 GmbH
About us
What if your production didn’t just collect data, but actually understood it? And what if automation didn’t start with proposals, but with clarity? That is exactly what DBR77 is about.
DBR77 stands for an integrated approach to industrial transformation based on the principle Measure – Optimize – Automate. Production data is systematically captured, contextualized, and translated into actionable decisions—from the strategic level down to concrete automation on the shop floor. Companies gain transparency over their production not merely in the form of reporting, but as a solid decision-making foundation for automation, digitalization, and investment.
With Consultinity, DBR77 offers an AI-powered software solution for assessing, planning, and implementing digital transformation. It analyzes digital maturity based on international standards such as SIRI or ADMA, derives clear objectives and initiatives from this analysis, and supports implementation through integrated project management, cross-departmental team involvement, and structured follow-ups. The solution is scalable for companies of any size.
DBR77 IIoT makes machines, lines, and processes measurable, creating the foundation for identifying bottlenecks, comparatively evaluating potential, and steering actions in a targeted manner.
IRIS77 links production, quality, maintenance, and planning data and enriches them with AI-based recommendations. This enables less reactive behavior and more forward thinking—for a predictive, day-to-day operational approach.
Digital twins serve as a virtual decision space in which processes can be tested, variants simulated, and risks identified—before real costs arise.
The DBR77 marketplace shortens the path from idea to implementation by enabling data-driven selection of technologies and integrators—faster, more transparent, and more comparable.
For new modules and solutions, DBR77 is seeking PoC partners from industry who are willing to test modern tools in their own production environment in a practical, supported manner and under special conditions. Speak to us directly about this at the trade fair.
DBR77 – no longer asking whether automation will happen, but how meaningfully it will be implemented.
Products & services

Digital Twin
DBR77 Digital Twin creates a live, 3D model of your plant or logistics site connected to real production data. See flows, assets, and KPIs in one view, detect bottlenecks early, and run “what-if” scenarios to validate changes before spending CAPEX. Connect MES/IoT data and compare plan vs. reality. Ideal for layout changes and disruption response—faster decisions, lower risk.

DBR77 IoT
DBR77 IoT connects machines, sensors, and systems to capture real-time production and logistics data across your facility. It eliminates manual reporting and provides a consistent data layer for monitoring performance, including cycle times, OEE, downtime, and resource usage. Detect deviations early and gain full visibility into operations in one unified view. Designed for fast deployment and integration with legacy and modern equipment, the system scales across sites and use cases. Collect → Analyze → Improve: enable data-driven decisions, support continuous optimization, and provide the foundation for Digital Twin and AI applications.

Consultify
Consultify is DBR77’s assessment-to-execution framework for manufacturing transformation. It combines maturity diagnostics, a prioritized roadmap, and program tracking across sites in one workflow. New: integrated SIRI assessment, a KPI & use-case library, and portfolio dashboards. Assess → Plan → Execute: align teams, quantify value, and steer delivery with clear milestones.

IRIS 77
IRIS77 - Factory Operation System IRIS77 unifies production, quality, maintenance, and planning data in real time so leaders can decide faster on consistent facts. Early warnings surface deviations before they become downtime, scrap, or delivery risk. Visibility: KPIs/status | Alerts: anomalies/bottlenecks | Decision support: cause/impact/actions | Audit-ready history | Improvement: prioritize by effect.

Marketplace
DBR77 Marketplace is a B2B sourcing platform for industrial automation and DX projects. Describe your use case and requirements, and AI matches you with relevant vendors and system integrators. Compare options transparently (scope, lead time, cost/benefit, compliance), track decisions, and reduce procurement risk. Move faster from RFI/RFQ to negotiation and project kickoff with shared requirement data. Visit our booth (W20-55) for a short live demo.